Copywriting – Sales in Print

PRESENTER: Charlene Burke, Publisher / Copywriter
Owner, Search by Burke

WHEN: Wednesday, March 1, 8:00 – 9:30 am

This is a FREE VIRTUAL meeting! Advance registration is required.

When you’re talking 1:1 with someone about your offer, you hear and respond to their objections while you show them how your offer is a great solution to their problem. You do the same thing  with words on your sales page or video or ad message. You’re still ‘talking’ to 1 person. That 1 person is representative of the hundreds or thousands who match your ideal buyer persona. In this presentation you discover how to write the sales message as you imagine yourself in conversation with that 1 ideal buyer.

Three learning objectives for the presentation:

  1. Understand the importance of The 1 Thing.
  2. Know how to turn a feature into a benefit – and why.
  3. Understand the 3 things you must show to close the sale.

Charlene Burke is known as a straight shooter.

With her background in direct marketing, business management, robotic engineering, and online product creation…she can quickly cut through the fluff to get to the root cause, ask better questions, and offer solutions her clients would never have considered.

Search by Burke began in 2008 as a business research firm. Became an online marketing agency in 2009. Slowly moved away from agency work in 2015 and in 2018 said goodbye to last customer.

Today Charlene is building a membership business based on email skills, is Publisher of Email Copywriting Secrets newsletter, is an advisor regarding operations and copywriting to a SaaS startup and assists online and offline business owners with copy editing and writing.

Learn more about Charlene here:

Search by Burke:
Email Writing Service:
Email Secrets Newsletter:
Sample copy:

Facebook: https://www.facebook/com/CharleneBurke

This is a FREE Zoom meeting!

Register in advance for this meeting: 

After registering, you will receive a confirmation email containing information about joining the meeting.