“Effective Email Marketing Strategies”
presented by Jeanne Willson of Markbeech Marketing
Wednesday, February 1, 7:30am-9amEmail marketing is one of the best ways to become a valuable resource for current and past customers and to entice prospects to want to learn more about your business.Consider these stats:
- 94% of people say they get online to check email. It’s the #1 activity on the internet (Marketo).
- The average office worker checks their email 30 times an hour (B2B Marketing Insider).
- People spend on average 2.6 hours a day checking, reading, and sending email (McKinsey Global Institute).
- 66% of online consumers have made a purchase as a result of an email (Direct Marketing Association).
One of the most important things email marketing can do for your business is to keep you top of mind with your customers and prospects when they need your products or services.What gives this medium an advantage over other marketing options are the detailed statistics. Every time you send out an email you can track who you sent it to, how many people opened your email and who clicked on what – and there are strategies to build off of that. Come join us to and learn to grow your business through email marketing!
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