Essential Marketing Materials Every Business Should Have

Diana Plasberg, D Plasberg DesignDiana Plasberg, owner of DPlasberg Graphic Design LLC and River City Express Network member, provides us with a list of essential marketing materials every business should have:

“Attractive marketing materials are essential to the success of your business. They allow you to showcase your capabilities, stand out from competitors, and gain credibility. Let’s take a look at some essential tools that can help you achieve marketing success.

* Logo. Your logo should be a unique visual that describes your company and services. Use it anywhere it will make an impact, such as marketing materials and signage.

* Business card. A business card is a simple and effective marketing tool. Include contact information and a brief description of your services. Make it distinctive so prospects will keep it.

* Website. Your site should be attractive, informative and helpful. Include your logo, contact info, services, blog and links to relevant sites.

* Brochure. A brochure can be distributed at meetings, trade shows, or by mail. It can be a simple postcard or multi-page booklet that showcases your business and directs customers to your website.

* Stationary. Your letterhead and envelope should include your company name, logo and contact information. Include a brief description of your products and services as well.

All of your marketing materials should be attractive and consistent. Have them written, designed and produced professionally. Quality marketing materials can actually pay for themselves. Marketing professionals use their knowledge, talent and resources to find the right solutions to enable your marketing success.”

Want to learn more about taking your business to the next level? Consider a membership to the premier Richmond VA networking group for women, RCEN!