Apr. 7 - Keep Calm and Build Your Brand

“Keep Calm and Build Your Brand”

WHEN: Wed., April 7, 2021. 8:00 – 9:30 am

MEETING LOCATION: Online Zoom meeting

After registering, you will receive a confirmation email containing information about joining the meeting.

Topic: Keep Calm and Build Your Brand

Speaker: Barbara Olwig


Join the River City Express Network for a free Zoom presentation by Barbara Olwig of Firebrand Creative. Consumers increasingly want to do business with companies who share their values and deserve their hard-earned dollars. Brand storytelling helps consumers understand your purpose and promise. A powerful brand story can generate powerful results, engaging loyal consumers who go on to become brand ambassadors. This presentation breaks down the process of creating and conveying your story, answering the questions: what does the “new normal” mean for my brand?, why do I need a brand story and how do I develop it?

Speakers Bios:

As Firebrand Creative’s Principal Firestarter, Barbara delivers solutions beyond the status quo, drawing on her agency and corporate experience in brand strategy and creative development, both traditional and digital.

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